CHALLENGES While Michelin had already implemented the ICARE initiative in their offices, there was the challenge of rebranding ICARE to fit into NexTraq’s company culture. It was also important to have the entire office be knowledgable about the
Old Version of ICARE Logo
Poster promoting LinkedIn Learning as part of the ICARE initiative
ICARE posters in office break room
ICARE branded drink koozie
Rebranded ICARE model presented at Michelin Fireside chat
ICARE commitment card
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